MasterControl
  • 10-Oct-2018 to 09-Dec-2018 (MST)
  • Marketing
  • Salt Lake City, UT, USA
  • Full Time

ABOUT MASTERCONTROL

MasterControl Inc. creates software solutions that enable life science and other regulated companies to deliver life-improving products to more people sooner. MasterControl's integrated solutions accelerate ROI and increase efficiencies by automating and securely managing critical business processes throughout the entire product lifecycle. More than 1,000 companies worldwide, ranging in size from five employees to tens of thousands, rely on MasterControl cloud solutions to automate processes for new product development, clinical, regulatory, quality management, supplier management, manufacturing and post-market surveillance. MasterControl solutions are well-known for being scalable, easy to implement, easy to validate and easy to use. For more information, visit www.mastercontrol.com.

JOB SUMMARY:

The Account Based Marketing Specialist will help execute, implement and optimize an account-based strategy to support ABM best practices. This role will own our target account database and have a deep understanding of a complex B2B software sales cycle. The ABM Specialist will operationalize highly targeted engagement programs for key accounts [strategic prospects and existing customers] utilizing marketing automation, ABM platform [Terminus] and personalization applications. Our ABM campaigns will create alignment with Sales to strategically pursue prospect and customer accounts showing intent in the buying cycle. New metrics and reports will need to be established to track and monitor results and revenue impact.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

  • Partner with Marketing Strategy team to implement annual ABM campaign schedule with quarterly marketing plans for targeted sales accounts and contacts that focus on new logos and accelerate existing opportunities.
  • Experience with targeting, segmentation and list acquisition to build prospect database for demand gen campaigns.
  • Familiarity with technical sales cycles and how to employ marketing communication strategies to nurture leads, drive adoption, and accelerate growth
  • Execute 1:1, 1: few, and 1: many marketing initiatives to meet pipeline requirements of varied account segments
  • Identify opportunities to improve ABM effectiveness through better audience segmentation, marketing techniques, and processes
  • Implement and manage ABM tools for intent monitoring, account advertising and reporting, such as DemandBase, Terminus, etc.
  • Quarterly reporting, automation and optimization of ABM business goals

KNOWLEDGE, SKILLS, AND ABILITIES:

  • Proven track record with account-based marketing programs preferred
  • Experience with marketing automation tools or other demand generation skills (SEO, website optimization, etc.) required
  • Deep understanding of demand generation and revenue attribution
    • Strong analytical ability to determine the success of integrated marketing campaigns
  • Ability to manage multiple short and long-term projects without close supervision
  • Excellent attention to detail and accuracy
  • Strong Microsoft Office experience as well as Salesforce, Pardot and Site Catalyst knowledge
  • Ability to meet new people and build relationships working in a cross-departmental team environment 

EDUCATION AND TRAINING:

  • Bachelor's degree in a technical or business discipline or equivalent experience

Work experience should include a minimum of 1-2 years in a digital marketing role

WHY WORK HERE?

#WhyWorkAnywhereElse

#ExceptionalTeamCulture

MasterControl is a place where Exceptional Teams come together to do their best work. Hiring Exceptional Teams, including the best talent in our industry, is a core value of ours.  MasterControl employees are surrounded by intelligent, motivated individuals every day. We like to call it #TheBestTeamOnThePlanet. 

  • We value every employee and their contribution to what makes MasterControl successful. We give right back to the employee through a generous benefits package, great flexibility, and continuous opportunities for advancement.
  • Not only do we hire Exceptional Teams, but we work hard to keep them here by developing and challenging their skillsets, encouraging professional development and growth, and offering a culture that can't be found elsewhere.  Which is why we say -  #WhyWorkAnywhereElse?
  • To put it simply, working at MasterControl is fun, challenging, and rewarding. From our Fitness Clubs to our awards programs, from our company parties to our competitive benefits, you can't really go wrong.  MasterControl could be your next (and last) career move!  
  • We are growing quickly and always looking for talented individuals to add to #TheBestTeamOnThePlanet!
  • Here are some of the benefits MasterControl employees enjoy:
    • 100% medical premium coverage (yes, you read that right!)
    • Generous PTO packages that increase with tenure
    • Competitive compensation with annual merit increase reviews
    • Dental/Vision Plans
    • 401k Plan
    • Employer Paid Life Insurance Policy ($50K)
    • Great Flexibility
    • Wellness Programs (every employee gets a Fitbit, we have lots of fitness clubs, we give out a lot of swag and we even have an onsite physician and massage therapist!)
    • Access to Innovation Center with 3D printer, e-bikes, drones and VR
    • Ability to drive company Tesla (yes, you also read that right!)

Applicants must be currently authorized to work in the United States on a full-time basis.

 

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