• 14-Jun-2017 to 13-Aug-2017 (MST)
  • Marketing Leadership
  • Salt Lake City, UT, USA
  • Full Time

MasterControl ( is an international software solutions company that provides software solutions for regulated companies to comply with rigid quality standards. Our customers include medical device, pharmaceutical, and food companies that must conform to FDA regulations, as well as general manufacturing companies that require a high level of quality compliance, such as those found within ISO standards.  MasterControl products help companies get their products to market faster, while reducing overall costs and increasing internal efficiency.


The Director/Vice President of Marketing leads the Marketing and Sales Development teams in finding all potential prospects in our target markets, developing relationships of trust with potential prospects, determining which potential prospects have pending projects, and managing the process of educating and qualifying potential prospects as sales opportunities including those prospects in our current customer base.  This role includes the management of all tools, budget and personnel that are involved in the promotion, advertising and branding of the Company.  The Director/Vice President of Marketing also contributes to product direction activities and coordinates with product management research on new markets and new products. The Director/Vice President of Marketing serves on the senior management team and is responsible to provide general leadership and contribute to the overall strategic direction of the Company.


  • Oversee lead generation programs and initiatives to produce forecasted number of qualified opportunities
  • In connection with Product Management, research markets for which new product initiatives are being considered, creating financial forecasts that can be used to assist in product investment decision making.
  • Build a long term plan for marketing products and services to our current customer base with a  focus on building recurring revenue and upselling product and services to customers.
  • Manage Marketing department activities to produce the number of leads needed to meet opportunity generation targets.
  • Recruit and develop staff through ongoing training, informal feedback and special projects tailored to the career development objectives of each direct report and the growth of the business skills of each marketing associate.
  • Develop capability to forecast target market size, adoption rate and market share
  • Lead communications strategy and program development, both external and internal, covering all forms of advertising and public relations, such as search engine optimization (SEO), websites, blogs, direct mail, newsletters, trade ads and shows, , events and loyalty programs.
  • Develop/update and manage annual strategic marketing plan including forecasting and budgeting.
  • Maintain a 5-year plan for marketing including market share, number of leads, opportunities, new customers and other relevant metrics
  • Assist in research and competitive/data analysis efforts to determine competitor strategy and product positioning and overall market economic and IT trends.
  • Facilitate the creation of necessary marketing related sales collateral/tools (product collateral, sales tools (coordinating with sales leadership), case studies, white papers, press releases, etc.
  • Create and track increased brand awareness and leads through web presence, advertising, tradeshows, webinars, customer communications and other means.
  • Participate in senior management meetings and periodic management and senior management retreats.
  • Manage the tasks, schedules, and performance of the Sales Development team and Marketing personnel
  • Conduct annual performance evaluations and set performance objectives and career development goals with each direct report.


  • Ability to operate a computer and work at a desk for extended periods of time
  • Ability to communicate effectively in writing, in person, over the telephone and in e-mail
  • Ability to work non-standard hours and travel as required
  • Bending, stooping and lifting are integral aspects of this position


  • 15+ years marketing and marketing management experience with direct reports.
  • 8-10 years of experience in strategic market planning, forecasting and budgeting.
  • 8-10 years of experience in digital and content marketing strategies with a deep understanding of SEO.
  • Experience in leading and executing customer segmentation projects.
  • Exceptional understanding of the enterprise software market.
  • Career focus on the life sciences industry is a plus (also manufacturing and SMB market)
  • Successful track record in leading and integrating cross-functional teams of all types including, but not limited to, those for new product or market development.
  • Experience with direct and indirect sales channels
  • Experience in building international sales and marketing initiatives.
  • Leadership demonstrated in ability to develop staff through coaching, mentoring, training, setting goals, and performance objectives with each direct report, providing timely informal, conducting performance evaluations and career development planning.
  • College degree preferably in a business or engineering field; MBA preferred.


Why Work Here?



MasterControl is a place where Exceptional Teams come together to do their best work. Hiring Exceptional Teams, including the best talent in our industry, is a core value of ours.  MasterControl employees are surrounded by intelligent, motivated individuals every day. We like to call it #TheBestTeamOnThePlanet. 

We value every employee and their contribution to what makes MasterControl successful. We give right back to the employee through a generous benefits package, great flexibility, and continuous opportunities for advancement.

Not only do we hire Exceptional Teams, but we work hard to keep them here by developing and challenging their skillsets, encouraging professional development and growth, and offering a culture that can't be found elsewhere.  Which is why we say -  #WhyWorkAnywhereElse?

To put it simply, working at MasterControl is fun, challenging, and rewarding. From our Fitness Clubs to our awards programs, from our company parties to our competitive benefits, you can't really go wrong.  MasterControl could be your next (and last) career move!  

We are growing quickly and always looking for talented individuals to add to #TheBestTeamOnThePlanet!

Here are some of the benefits MasterControl employees enjoy:

  • Generous PTO package of three weeks, increasing after just three years of employment
  • Competitive compensation with annual merit increase reviews
  • 100% medical premium coverage (yes, you read that right!)
  • Dental/Vision Plans
  • 401k Plan
  • Employer Paid Life Insurance Policy ($50K)
  • Great Flexibility
  • Wellness Programs (every employee gets a Fitbit!)

Applicants must be currently authorized to work in the United states on a full-time basis. 


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